Importance of landing page quality.

There are many websites out there that are poorly constructed and who look very unattractive to the users. Not all users who visit your site will be content with a bad looking website. With all the tools we have available to us today it is fairly easy to get lots of traffic to your website.

However it is meaningless to have visitors streaming to your website when they find it difficult to interact with your website when making a purchase or signing up for a news letter. The key to handling all the traffic to your website is called a landing page. A landing page is he first page a user sees when they arrive at your website.

The ultimate goal of a website is to convert the traffic it receives into something valuable. It does not matter whether it is to make a purchase on your online store, signing up for a news letter or requesting a quote.

So how do you improve the quality of your landing pages? There are basically 4 things that you can do to improve the quality of your landing page.

  • Provide relevant and useful content to your users.
  • Promote transparency and gain trustworthiness.
  • Make your site easy to navigate for users.
  • Make sure your page loads quickly so that users will spend more time on your site.


Why does landing page experience matter?

Landing pages are like cars, you need to fine tune them in order to get the best performance. When its easy for users to make a purchase or sign up for a newsletter on your page they will want to spend more time on your site. This will lead to more sales and more profit for you.

There are of coarse many more tips and tricks that can help improve the quality of your landing page, but an attractive looking land page that is easy to navigate will go a long way.