Landing page quality score importance

Many of our clients whose Adwords campaigns we manage do not understand how important the quality of their landing pages are in order to have a successful campaign. We want our customers to make a profit from running successful campaigns with us so therefore when our customers are happy we are happy.

Landing page importance

A landing page is the first page that a potential customer sees when they search for you online and click on your ad. A landing page does not have to be your home page it can be any page that is relevant to the service or product that the user is searching for. For example if you sell blue shoes and the user searches for blue shoes than they should arrive at your landing page that clearly describes and illustrates the blue shoes that you are selling. If a user arrives at your landing page and they do not find what they are looking for they will leave your site and you will loose the sale. Your landing page should also be easy for the user to interact with if they are going to buy something from you or make use of your services.

Quality score importance

When we create an Adwords campaign for you we link your ad to the landing page that best describes the product or service that you want to advertise. We also create an initial list of keywords that are relevant to your ad and your landing page. From here Google uses complex algorithms to analyze your landing page and based on the results from your landing page and your ad they will give each keyword a quality score ranging from 1 to 10. When your keywords have a quality score of 7 and up you save up to 50% on every click that you receive and from 6 downwards the cost that you pay increases by up to 400%

 quality score


We can set up an awesome Adwords campaign for you but at the end of the day the success of your campaign rests on the quality of your landing pages. We provide a service where we can take your landing pages and optimize them so that your quality score increases and so that you pay less, receive more clicks and make more sales.