Is your web site search engine friendly?

A website design that is search engine friendly is one of the essential components to generating traffic to your website through search engines. Your web site must be appealing to the eye of the consumer, but it must also be appealing to the ‘eye’ of the search engine. Search engines ‘read’ websites in order to find and rank the ones most appropriate for each keyword phrase entered by a potential customer.

Designing a search engine friendly website is not difficult. Some of the elements you should implement in your design may even seem like plain common sense. You may be surprised, however, to learn how many people don’t follow these simple rules and create websites that search engines find difficult to read.

First of all, the text should be in a simple font. The fancy cursive like scripts may look pretty, but they aren’t very easy for the eye to scan. Neither are they easy for the search engine to read. This means keeping the font basic, the color plain, and the size normal. Black, 12 point, Times New Roman, Courier, or Arial are preferred. The actual text is not where you want to draw the attention. Instead, the subject that the text conveys should be in the spotlight.

Furthermore, arrange your text naturally just as you would on the page. Use proper paragraphs and bullet points as well as other devices to break up the text into bite size pieces. Take it easy when using capital letters, bold faced print, and exclamation points. Using as much text as possible (at least 250 words but no more than 750 words) will help search engines not only find you but rank you as an expert in the field and place you closer to the top of the list.